
Elle
Built in 3D aboveThree lights and a lot of black, for a moody, controlled frame.
- Feels
- Dark, cold, otherworldly
- Lights
- 3, plus black boards and a mirror
- Best for
- Strong colour, satin, sculpted faces
How we lit three fashion editorials, with the Elle setup rebuilt in 3D.


That was the idea for this Elle story. A moody, otherworldly look that still feels like fashion. So we built the set around control: three lights, and a lot of black.
A soft gradient on the backdrop sets the mood. A small gridded light from above draws the head and shoulders. A hard key hits the face and nothing else. Black boards on every side stop the light from bouncing around, so the shadows stay deep and the colour of the clothes stays rich.
The setup from the Elle shoot, rebuilt in 3D. Pick a step to switch the lights on one by one. The last step and the full plan are inside the Lab.



Close inThe blue gel, taped right on the gridMost of this setup is about taking light away.
On every shoot we decide first what the light should do to the clothes and the face.

Three lights and a lot of black, for a moody, controlled frame.

Six lights for a surreal, high-contrast look. Three of them sit behind the model: one high above for hair and shoulders, one for a soft gradient on the backdrop, one to separate her from it. The key is hard, from camera left, softened a little by a diffusion foil, with a big Octa beside it as fill. A low softbox on camera right fills under the chin.

A sci-fi story about an abandoned space station on Mars, lit with five lights. A big umbrella above a fabric ceiling gives a soft base. Two hard reflectors behind the model, at head height, rim her back and head. A beauty dish low on camera right adds punch, and an Octa on camera left bounces off a white board into the shadows.
Soft light is the safe choice for fashion. It forgives and shows the clothes evenly. Editorial light is often hard and directed, and it lights only part of the frame. All three setups use hard light somewhere. What changes is how much of the rest you light. For beauty close-ups we use softer, rounder light, shown in our beauty dish breakdown.
The backdrop sets the mood before the model steps in. Light it first, then build the face.
Black boards around the model keep the shadows deep. Without them, light bounces everywhere and the look goes flat.
Backdrop, top, key. When you can say what each light is for, the setup stays clean.
A flag in front of a hard light keeps it on the face and gives you a dark, controlled frame.
Members get all three setups the way we use them on set, with every detail we left out here.

There is no single answer. Many editorials use one hard key light for shape, plus a few lights for the backdrop, hair or shadows. Some are lit by the sun alone. The three setups on this page use three to six lights.
Fewer than you think. One hard light, or the sun, can carry a whole story. Add lights only when each one has a clear job, like a gradient on the backdrop or separation from it.
Soft light shows the clothes evenly and is easy to work with. Hard light gives shape, texture and drama, which is why it shows up in so many editorials. Many setups combine both: a hard key with soft light around it.
Yes. Use one small, hard light and bring it up very high and far away from the model, like the sun. Black boards on the shadow side add contrast.
60+ lighting setups from editorials and campaigns