The Curated Lab Podcast

How the fashion & beauty industry really works

The craft, the career & the people.

With photographer Per Appelgren and retouch artist Jan Wischermann. The first three episodes come out on November 12, then a new one every Thursday.

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Great work alone doesn't get you booked

In fashion and beauty, the knowledge that decides a career rarely gets said out loud: who gets hired and why, what a fair price sounds like, how to take a brutal note from a client. Per and Jan have worked on set and in post-production for decades between them. Here they say it out loud, including the jobs that went wrong.

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The first three episodes

Episode 002 · November 12

Talented But Not Getting Booked? What Art Buyers Look For

Clients book the person they trust to deliver under pressure. What art buyers look for, and why a clear portfolio beats a big one.

Out November 12

Episode 001 · November 12

Talent Isn't Enough: How to Get Seen as a Photographer or Retoucher

Why talented people stay invisible for years, and why Per and Jan started The Curated Lab to open up what the industry keeps to itself.

Out November 12

Episode 003 · November 12

Not High-End Enough? What Retouching Can't Fix

High-end starts with the crew, long before the edit. Why nothing in a great image is random, and what feedback that stung taught Per and Jan.

Out November 12

November 12

Get the first episodes by email

On November 12 we send you the links to all three, with a free one-page guide to each.

Check your inbox and confirm your address. Then you are on the list for November 12.

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Your hosts

A photographer and a retouch artist

Per Appelgren

Photographer

German-Swedish fashion and beauty photographer, based between Paris and Berlin, with more than a decade of experience. Selected clients and publications: Prada, Nike, Juun J, Casablanca Paris, Vogue, Numéro.

perappelgren.de · @perappelgrenstudio

Jan Wischermann

Retouch Artist

Hair & beauty retouch artist and founder of Jan Wischermann Imaging, with more than 20 years in the industry. Host of Creative Industry Radio. Selected clients and publications: Louis Vuitton, Armani Beauty, Guerlain, Vogue, Numéro.

janwischermann.de · @janwischermann

Art buyers, creative directors, editors, stylists, light operators: if you know how this industry decides, we'd like you on the show.

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The Curated Lab

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The Lab is where photographers and retouchers get real industry feedback.

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